MEDIA
'Viva', New Zealand Herald
Kirsten MacFarlane 17/01/07
After receiving a suitcase full of vintage patterns from a 91-year old sewing enthusiast, fashion Designer Sherie Muys is convinced that history is the new toy for inspiration. But then this 21-year old graduate from AUT University’s fashion school gets her inspiration from the oddest places.
The mundaneness of a laundry and her dad’s white shirt flapping in the breeze was the spark to launch an intriguing collection on the runway during the Rookie show at Air New Zealand Fashion Week. Her White Wash range was anything but, winning praise from critics and scooping the Deutz Ambassador Award. Next month she leaves Auckland to work alongside a noted Designer in Britain.
Kirsten MacFarlane 17/01/07
After receiving a suitcase full of vintage patterns from a 91-year old sewing enthusiast, fashion Designer Sherie Muys is convinced that history is the new toy for inspiration. But then this 21-year old graduate from AUT University’s fashion school gets her inspiration from the oddest places.
The mundaneness of a laundry and her dad’s white shirt flapping in the breeze was the spark to launch an intriguing collection on the runway during the Rookie show at Air New Zealand Fashion Week. Her White Wash range was anything but, winning praise from critics and scooping the Deutz Ambassador Award. Next month she leaves Auckland to work alongside a noted Designer in Britain.
After her debut collection was picked up by Blondies boutiques in Australia, the Designer was catapulted into fashion production, commandeering her sister’s room for a cutting table.
Muys admits she is 'fascinated by menswear and a feminine allure and womenswear with a masculine touch'.
"It’s like cross-wiring fashion."
She’s calling her new label sherieyvonne and even that’s a fresh twist on naming rights.
Muys admits she is 'fascinated by menswear and a feminine allure and womenswear with a masculine touch'.
"It’s like cross-wiring fashion."
She’s calling her new label sherieyvonne and even that’s a fresh twist on naming rights.