The winner of last year's Deutz Fashion Ambassador awards with her series of three white shirts worn as dresses, Sherie Muys now has her own label. SherieYvonne (the name is taken from an amalgam of her own first names) sees Muys thinking small and starting tight with a capsule range that she's planning to build on. At this stage, she's playing her cards pretty close to her chest and it's hard to tell what direction her collections will take in future, but she has a strong commercial head on shoulders as well as creativity to burn so you get the feeling that what we see here is just the tip of the iceberg.